Presentation Words

Add your part of the speech and also mark where you want the slides changing for Megs. This’ll also help out the person after you so they can come in at the right time and we don’t look like idiots waiting for someone else to speak!

Laura already has part of the presentation going I think on the powerpoint file so check that out to see what’s already there otherwise let her know what you want!

[Laura]

CONTEXT

Millennials have especially high expectations when seeking information. We have never been able to get so much information so fast. Not only do we want it fast but also very specific, the use of online search engines has changed the way we search for information from broad to focused. The devaluing of access to information presents an enormous challenge to libraries, especially amongst a demographic with such a high rate of internet use.

Millennials have also been proven to out-read older generations, eliminating the common misconception that people are reading less and less. However, in our research they said that they mostly either buy books from stores, or read e-books from online stores. The trick is to get them interested in reading books from libraries again.

SLIDE CHANGE (issues)

ISSUES

Through our research into other successful libraries around the world and in New Zealand, we found that they had beautiful online spaces that put their learning facilities as first priority information. This helps with revenue and memberships by getting the information out there for people to see. We also found that they created an experience from online to in-library. They encouraged people to browse not only in the library, but online too with suggestion categories such as librarian’s choice or new arrivals.

So the two issues that we decided would be best to attract millennials were visibility and experience. We want to get the word out about the awesome facilities that you have at Wellington City libraries, and we want improve, and customise the experience of retrieving a fiction book from Wellington City Libraries.

SLIDE CHANGE ( Response )

[Phillip]

Response

Over 30% of 19-29 years olds have access to non-fiction books through tertiary education providers so we decided the best approach is to encourage this age group to use the Library by focussing on fiction. Both Wellington City Library and our research shows that fiction books are one of the top reasons current members in the age group love Wellington City Library.

According to the census, 80% of 19-29 year olds in Wellington study or work full time. Reading is a great way to relax by losing yourself in a good book,  you can escape from the stress and worry of the day. We have used this research to form the core theme of our proposal, which focuses on fiction as a way to relax, escape and help grow the imagination.

[Sophie]

SLIDE CHANGE ( hinatore )

PROPOSAL

We believe the two most important issues to focus on are user experience and visibility. Our proposal will appeal not only to this target audience but also other demographics, resulting in the increased engagement in multiple age groups of the Wellington community.

We propose the creation of a new space, Hīnātore, as a vehicle to address these issues. Through this space we plan to address the online and physical space of Wellington City Library, increase visibility, and promote the library as an experience. Hīnātore will be centered around the introduction of a new adult fiction section, promoting fiction as a way to relax, escape, stimulate imagination, and grow. New adult fiction is an emerging category of fiction with young and newly independent protagonists. The novels tend to focus on the transition from adolescence to adulthood, becoming more independent, facing challenges for the first time on their own, and taking more responsibilities. New adult fiction is less of a genre and more of a category of fiction. The category is popular among readers who are outgrowing young adult novels. Not only among readers in their twenties but also those in their thirties and forties too.

To support this concept of Hīnātore we plan to focus on the design of an online space and a physical space that will work together to create the perfect environment for millennials to have the best experience.  

SLIDE CHANGE ( Site map )

ONLINE

The online space will work closely with the main Wellington City Library website and will cater to the needs of digital natives by presenting information and media in a way this audience is used to consuming. This space will recategorise the Wellington City Library website content, acting as an index as well adding additional features such as personalised features. You can see here in blue the links that will be directed to parts of the Wellington City Library website. This experience will make Wellington City Library more relatable to the audience who have grown to expect a personalised and engaging online experience.

SLIDE CHANGE ( Website )

With budget in mind we decided that a website rather than an app would be a more cost efficient and easy way for users to access content and information on a range of devices.

We found through interviews that people enjoy using the catalogue on the current Wellington City Library website but would enjoy an experience like browsing on the library shelves. This space will be a testing ground to the new user experience and has the possibility to be implemented into the actual Wellington City Library website as expectations around online experiences change over time.

SLIDE CHANGE ( Social Media )

SOCIAL MEDIA

Social media is an affordable way for WCL to promote and take library services to millennials in their preferred space. While WCL already does a great job using social media to connect with the community a few changes could improve their reach on social media. We chose to focus on recommendations for Twitter as WCL's is already doing well at engaging Facebook users. Twitter now offers more opportunities to expand reach as changes in the Facebook newsfeed algorithm have made it harder for pages to expand their reach.

We recommend using more images and hashtags in tweets – a study by Twitter showed adding hashtags boosts retweets by 14% and adding images boost retweets by 35%. Hashtags also expand the reach of a tweet to anyone interested in that keyword whether or not they are a follower.  WCL does a good job of sharing content from other creators however we would suggest increasing the amount of retweeting as this encourages others to share WCL's content. Finally, WCL has some great blog posts but they are by the current way they are shared. We propose highlighting these blog posts by promoting new blog posts using a portion of the blog content, images, and hashtags. As you can see, the altered tweet is more compelling than the current automated method of blog post promotional tweets.  

SLIDE CHANGE (PHYSICAL SPACE)

[Ethan]

PLANS

We have reshuffled the library’s current layout for Hinatore, this new proposed category New Adult is positioned in between the young adult and adult fiction sections fitting into the library’s current spatial layout flow from younger reading audiences to elder.

63% of the target audience are students new to the city leading busy new lives and in turn need a nice space to relax and settle into the fictional realms provided in the library to function as a lounge away from home, free of many of their other worries as a new adult.

SLIDE CHANGE (PERSPECTIVE IMAGE)

To improve this reading experience we suggest adjustments in seating arrangements in the new category. Mainly altering the back window seating to make the most of the natural sun by cutting out some sections of this back bench for single seating side on sun patches with back support and some plants to freshen up the atmosphere. The second area will also include a public recommendation shelf of Hinatore titles where users can suggest books they have enjoyed in the past, similar to social media sharing but in a physical space.

SLIDE CHANGE ( BUDGET )

BUDGET

For the online space cost we referred to a web developer who estimated the figure of $10,000 and our estimation of the physical space being roughly $2400 - 3200 totaling the hinatore project to cost around $12,800.

SLIDE CHANGE (SIGN OFF)