During the second week together in our large 20 people group we decided to come together to the research to get the most out of our time. For this we all took parts of a list to go away and research and then will come together and feedback what we found. So far only our group and one other group, library 3, have made it clear which sections we're looking into.
Document:
Social Media: (they also have an app)
Social media is apparently updated every three hours however most of the information isn't useful or helpful at targeting young adults or persuading them to come check out the library.
Facebook - https://www.facebook.com/wellingtoncitylibraries
Likes: 2242 (compared to the library bar where 14k have liked their page)
2263 people have 'been here'
Twitter - https://twitter.com/wcl_library
Followers: 28/7 - 3225 1/8 - 3230
Tumblr - http://wellingtoncitylibraries.tumblr.com/
Example Cover photo
Logo
The problem with Wellington Library's SEO is that it competes with The Library bar. If googling the library's Twitter or Facebook it's the first to appear however if searching other social media the library bar is the first to appear if if it's not connected to that media.
Wellington Library doesn't appear to have an Instagram account however with over 300 million users worldwide compared to 280 million Twitter users it may be an idea to connect to the 20-29 age range. There is a WellingtonLibrary account although it doesn't look official. There are many posts by users about the library under various hashtags which would confirm that users would respond to it, especially if a specific hashtag was involved. (#wellingtonlibrary #librarywellington #wellingtoncitylibrary #wellingtoncitylibraries for example however many wouldn't probably be tagged).
Architecture:
The Central library is a vibrant place to visit and is recognised as one of Wellington's landmark buildings. Designed by Sir Ian Athfield (1940 - 2015) it is an award winning piece of architecture.
The old library building (today the City Art Gallery), was by the late 1980's far too small to house the library's collections and services. The collections were spread over several locations in the city and some of the stock could not be displayed to the public.
As part of a broader scheme to redevelop the Civic Centre, the firm of Athfield architects drew up the plans for a new library building, incorporating features of accessibility, industrial design and the bold and extensive use of glass and water features. The building was constructed by Fletcher Development & Construction and opened in December, 1991. (You can listen to a lecture given by Sir Ian Athfield in 2011 about how the designs of the library and Civic Centre came about.)
The Central library building is easily identifiable and the Wellingtonians have taken it to their hearts with pride. It occupies the city block between Harris, Victoria and Mercer Streets, is easily accessible from the street and incorporates modern design features such as the curving wall of glass facing Civic Square and the adjoining ponds. The surrounding colonnade and walkway offer inviting views of the interior. The imposing and heraldic nikau palms represent the original vegetation of the area and have become the library's trademark. The glass curtain wall allows in plenty of natural light and creates a visual link to the outside, with a superb view of the harbour and Civic Square (the "city to sea" concept.) The floor to ceiling windows allow customers to enjoy reading or studying in the natural light.
The central atrium of the building contains the steel escalator and stairway complex from which the size and range of library materials may be seen on the large, open plan floors. The interior is a mix of indigenous, classical and high tech elements - native woods fashioned to form reference desks, shuttered internal windows, Italianate tiled floors and balustrades made of steel. The stylised industrial look is indicated in the materials used - glass, metal, exposed pipes, support beams and pillars. The unusual combination of indigenous and exotic elements marry well with the interior. As a notable public building it has been an ideal setting to showcase the talents of local artists and crafts people. Some pieces include the "Decaying steel - the language of deconstructed reality" sculpture above the returns area on the ground floor, the "waka" information desk at the entrance and the the impressive "Bird Gate" which stands at the entrance of New Zealand/Maori area on the second floor.
The forward thinking design and functionality of the Central library has allowed it to remain fresh and modern, even though the building is more than twenty years old.
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| https://library.hud.ac.uk/lemontree/ |
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