Navigating Not Knowing or Managing Creativity: Stella Robertson
- Creativity has an element of newness
- There's not just one answer, there are many possibilities
- Convergent thinking is necessary to the creative process otherwise we'd never make a decision
- De Bono believes creativity is being able to shift your thinking through many different styles.
- Freaking out when you get a brief is normal, it means you care about being a designer. Even professional designers do this. Trust your self awareness and not knowing. You've done this before and can do it again.
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| New brief freak out, group version |
In groups:
- Be flexible. Suspend judgment. Be open. Play. Take risks.
- Anonymous critique can be helpful (use sticky dots, apps, post it notes)
- Use space to an advantage, movement is helpful.
- Accept tension, it's normal!
Remember creativity is challenging
David Boyd: Customer Service Design (Why, What, How)
- The design process can be applied to business problems.
- Today businesses and customers are demanding more for less and easier, disruption is a given.
- Customer service design helps to remove the friction between business needs and customer needs, improving the customer experience and lowering the cost to serve the customer.
- The role of the designer is changing from hero to facilitator, designers need to have humility and be the bridge between the business and the customer.
- Always keep an open mind to what the customer needs.
- Rapid prototyping is great tool; the best way to bring an experience to life is to create an experience.
- The design process should never end in customer service design (though it often unfortunately does). It should be used to keep evolving and adapting to changing customer needs.
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